You Should Understand Why Your Ad Fails To Attract Customers

The way to make a good ad is to consider every aspect used in the ad, so that prospective customers are interested in finding more information about the products you offer. Things that can attract the attention of consumers certainly vary. Make sure you know the advantages of your business products that other products do not have, so you have the power to compete even through advertisements on the same platform. Meanwhile, you may also try the Craigslist Posting Service if you want to use a very effective advertising method on the internet.


Rosser Reeves in his book entitled Reality in Advertising writes that every ad that is made must submit clear and different advantages from similar products offered by other companies. The proposition must be made strong enough to move the masses, that is to attract consumers and also potential customers. For example, the power of the M & M chocolate candy and lies in the sentence proposition “Melts in your mouth, not in your hand.”

The advertising propaganda certainly confirms the superiority of M & M chocolate candy products compared to similar products that often melt before consumption. Finding simple sentences like that is clearly not an easy job, and requires a long time, especially if you don’t have a creative team in the sales division. To avoid the same mistakes, this is how to make ads that are effective and can bring profit.

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